Just a brilliant post by Seth Godin discussing his theory on your "Local Max" - or the point at which you seemingly max out your efforts and results and get stuck right where you are.
I agree wholeheartedly with Seth on this one. As a small business advocate, a small business consultant, and small business owner, I have experience this exact phenomenon in my own business and in my clients' businesses.
I've never seen it expressed and explained so clearly.
This is important information you need to read and consider. And if you let it affect your marketing mindset, it can directly change your ability to find success this coming year.
There comes a point for every small business owner when they have to take a risk - they have to let something go, or try something new in order to get to the next level of success.
The question is, when is that point for you?