Email Newsletter Hell -- WTF? Episode #14

WTF? is a daily web show for small business owners and entrepreneurs who want to learn how to naturally attract customers and get the FAME and FORTUNE they deserve.

In this episode, we discuss email newsletters (ezines) and how by using only email to keep in contact with your prospects and customers you are leaving lots of money on the table. Want to sell more, make more and keep your customers for life? Watch this episode and find out how you can improve the results of your small business marketing and put more money in your pocket.

Comments

[Joanne Mudd]

Love today's Vlog and I totally agree with you. I prefer to mail out to people but a common objection I receive is people are OK with giving an email for updates but they do not like to give out mailing address details. Do you feel the "mailed" newsletter is more for previous purchasers or is there a way to "break the ice" with new contacts to gain their trust and receive their address?

Highest Regards,

Joanne

[Travis Miller]

Joanne, it's a great question. Really, the newsletter is for past and current customers, influencers, referral partners, etc. But, we have found that getting the mailing address is a piece of cake...as long as you're offering something in exchange that needs to be mailed. If you offer an email newsletter, then ask for a mailing address...it no make no sense...

[Joe Vizi]

Completely agree! One question: Would can you tell me the pro's/ con's of sending the newsletter as a marketing tool to prospects?

Joe

[Roy Penrod]

As always, another great topic today.

Is it more effective to send the newsletter as a self-mailer (where you can see part of the article on the back cover) or would it be better to mail it in a hand-addressed envelope? Any experience with what works better?

Roy

[Travis Miller]

Great questions here all -- thank you. Tell you what...we'll do a WTF vid just to answer these...so stay tuned. AND...if you want to be a WTF start, send your question on vid and we'll incorporate it...

[Ronald Earl Wilsher]

Another great vid, Gents.

Thanks for sharin' and keep'em comin.'

Happy weekend to you both.

Signed your friend in The Republic of Texas,

~Ronald
TrueBeliever & HopeDealer