Thursday
Jul302009
Are Unfriendly Return Policies Driving Away Your Customers? -- WTF? Episode #52
http://www.GravitationalMarketing.com -- WTF? is a daily web show for small business owners and entrepreneurs who want to learn how to naturally attract customers and get the FAME and FORTUNE they deserve.
Nothing is more annoying then when businesses have policies that ruin their relationship with their customers. If you have policies and you have staff enforcing those policies you better take a closer look.
On today's show, we talk about our experiences with businesses and their unfriendly return policies and how those could be hurting them more than helping them. We're sure you have several stories of your own. We'd love to hear them. Share them by leaving a comment here on the blog.



6 Comments
Reader Comments (6)
Best Buy has to be my worst customer service experience. I had bought a least six computers for my kids when they were in college and whenever I had a problem with one it was a battle. I heard about every excuse you could think of for not to cover an item. Very frustrating!! Apple is a whole different experience. They have 'Genuises' 'of which, I felt very intimidated at first. Tell them the problem and then they find you need additional updates etc. and ship it back to you in a couple days. No Charge! Amazing.
That's why I love being a small business owner. I can take care of the problem right now. And when you do that you have an evangelist for your business. Positive word of mouth is very precious in today's business climate.
On the flip side I do have the opportunity to 'fire' a customer. Not pleasant but necessary sometimes.
Follow me on Twitter @TJWelch
WTH? DRM
You have to be pragmatic especially in Orlando about returns. I would figure about 3-4% of bottom line is gone from (shrinkage) That being the 70-80s.Now It has to be twice that amount now. So 6-8% of bottom line if not more flew out the door.
DRMiller
One question: how far up the chain of command at Wal Mart do you think you have to go before you actually find someone who understands the purpose of a business is to make money.... how expensive it is to gain a new customer as opposed to keeping an old one.... and that the decision would have even made Wal Mart more money up front?
Fun to think about...
Russell Yermal